Never underestimate the power of J.R.R Tolkien. The first teaser trailer for Amazon’s The Lord of the Rings television series — subtitled The Rings of Power — set a new Super Bowl viewership record within the first 24 hours of debuting online. Per the company’s official announcement, the minute-long footage racked up a whopping 257 million online views across the planet, the highest number of any entertainment trailer (film, television, or streaming) that has ever premiered during a telecast of the Big Game.…