
Amazon Studios
Amazon’s The Rings of Power teaser sets new Super Bowl record with 257 million views in first day: The Lord of the Rings: The Rings of Power journeys onto Prime Video Friday, Sep. 2.
SYFY } Josh Weiss Never underestimate the power of J.R.R Tolkien. The first teaser trailer for Amazon’s The Lord of the Rings television series — subtitled The Rings of Power — set a new Super Bowl viewership record within the first 24 hours of debuting online. Per the company’s official announcement, the minute-long footage racked up a whopping 257 million online views across the planet, the highest number of any entertainment trailer (film, television, or streaming) that has ever premiered during a telecast of the Big Game.…
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